Sunday, October 26, 2008

Getting High Quality Links

The easiest way to get high quality links that will be well regarded by Google and the other search engines is to perform a search on the major search engines for your targeted keyword phrases. The supplied results will provide you with a list of those sites that the engine rates as the top sites for that phrase. If the engines believe this to be of value for searches looking for a particular phrase then likewise, they will view it as a valuable link to your site, which obviously deals with the same subject.

You don’t have to stick to your main targeted keyword phrase either. In this stage of link building you can run searches on all the keyword phrases that you are targeting and request that they link to your site. You will have to obey the above-noted guidelines and this will mean that there will be many sites you will have to skip, as they are competitors of yours.

Saturday, October 18, 2008

SEO Conventions

You're paying for the placement of this content so you want it to be good. In the eternal quest for successful link bait, you also want the content to be ranked by search engines because it provides real value to the reader and is hosted on an authoritative site. Now comes the most important part. As you write the article, carefully place links to topically relevant pages on your own site within the body of the article's text. These are high value links that will improve your SEO. However, it's also important to place your articles on sites that are topically related to your piece (and probably already rank for related topics). The authority of the site hosting your content, the relevance of the site (topically speaking) and that back link make your site look stronger as far as search engines are concerned. Also, remember that the quality of the content to which you link also matters. Read more....

Sunday, October 12, 2008

Promotion and Optimization

Once you've gone live with your site, you've only just begun. The world of ecommerce is fast-paced and cutthroat. And if you don't promote your site to search engines and to potential buyers your chances for success diminish accordingly.
Today, site success depends on promotion - search engine promotion and eyeball promotion. You can promote on a shoestring or you can launch a pedal-to-the-metal campaign with banner ads, Google Adwords, links building and opt-in cultivation. If you aren't SEO-experienced, you'll be best served by professionals who can track site activity, develop useful metrics and devise and implement a strategy for improved site performance.
The same goes for the process of optimization. Sites must be search engine optimized and conversion optimized - two very different things. Much of SEO takes place behind the scenes. That's why it's essential that you use SEO pros to actually build your site. This is not where you can cut a few corners.