SEO Conventions

You're paying for the placement of this content so you want it to be good. In the eternal quest for successful link bait, you also want the content to be ranked by search engines because it provides real value to the reader and is hosted on an authoritative site. Now comes the most important part. As you write the article, carefully place links to topically relevant pages on your own site within the body of the article's text. These are high value links that will improve your SEO. However, it's also important to place your articles on sites that are topically related to your piece (and probably already rank for related topics). The authority of the site hosting your content, the relevance of the site (topically speaking) and that back link make your site look stronger as far as search engines are concerned. Also, remember that the quality of the content to which you link also matters. Read more....