Promotion and Optimization

Once you've gone live with your site, you've only just begun. The world of ecommerce is fast-paced and cutthroat. And if you don't promote your site to search engines and to potential buyers your chances for success diminish accordingly.
Today, site success depends on promotion - search engine promotion and eyeball promotion. You can promote on a shoestring or you can launch a pedal-to-the-metal campaign with banner ads, Google Adwords, links building and opt-in cultivation. If you aren't SEO-experienced, you'll be best served by professionals who can track site activity, develop useful metrics and devise and implement a strategy for improved site performance.
The same goes for the process of optimization. Sites must be search engine optimized and conversion optimized - two very different things. Much of SEO takes place behind the scenes. That's why it's essential that you use SEO pros to actually build your site. This is not where you can cut a few corners.